Retailers can see sales, stock and camera footage, but the opportunity between the street and the transaction remains largely invisible.
FloorYield connects those disconnected signals into one measurable retail journey.
Commercial intelligence for physical retail
Turn more footfall into revenue.
FloorYield connects store traffic, customer movement and POS data to show where revenue is being lost, what to change and whether it worked.
No facial recognition
Existing camera compatible
POS connected
LIVE OPPORTUNITY
Illustrative data
Revenue opportunity
£4,860 ↑ 14.2% todayPassed12,480
Entered1,436
Purchased382
✦
PRIORITY ACTION
→
Add entrance coverage from 11:00. Comparable cruise periods show an 18% conversion opportunity.
12,480Passing opportunity
11.5%Entry conversion
26.6%Purchase conversion
£83.35Average transaction
Example store · Saturday · Demo data
The missing commercial view
Your POS shows what sold.
Not what you missed.
Passing opportunity
How many potential customers saw the store but did not enter?
Lost store visits
Where did visitors dwell, disengage or leave without purchasing?
Revenue leakage
Which layouts, staffing gaps or stock issues reduced conversion?
Unproven decisions
Did the new display, promotion or staffing change actually work?
Explore the platform
From activity
to action.
Change the trading context to see how FloorYield turns the same store data into a different commercial decision.
STORE OVERVIEW
Commercial performance
RETAIL JOURNEY
09:00–18:00Opportunity funnel
Entry opportunity+£4,860Estimated from comparable periods
STORE MOVEMENT
Live viewZone performance
Window7.2%
Gift sets34%
Premium27%
Core range19%
Till26.6%
ENTRY ↑
Strong engagementLow engagement
PRIORITISED BY VALUE
High confidenceRecommended action
Add entrance coverage before 11:00
Traffic is forecast to peak during the first cruise arrival. Comparable periods show conversion declines when fewer than three team members are available.
Maison Scent is a fictional perfume retailer. All figures shown are simulated demonstration data.
MAISON SCENT · MAIN STREET · FUNCTIONAL PRODUCT DEMO
What a perfume retailer would actually see
Explore the commercial intelligence behind the overview. Every screen joins simulated camera events, store zones and POS transactions.
01Highest value
PASSING TRAFFIC+42.8%ENTRY RATE9.8%
Coverage gap during peakConvert more cruise-day footfall before noon
The entrance is busiest while team coverage is lowest.
EST. OPPORTUNITY£2,180per cruise day
ACTIONAdd entrance host09:45–12:15
02Layout
NOW · 31% REACHENTRY
→TEST · HIGHER REACHENTRY
Bring travel-exclusive gift sets forward
The strongest-converting category is positioned where only 31% of visitors reach it.
EST. OPPORTUNITY£940per week
ACTIONTest at entrance tableMeasure zone reach + SKU sales
03Service
AVG. DWELL4m 18sPURCHASE RATE12.4%
Recover premium-fragrance walkaways
High interest is not becoming sales when customers wait for assistance.
EST. OPPORTUNITY£620per week
ACTIONRebalance advisor zonesMeasure dwell-to-purchase rate
The door-facing camera counts people passing the storefront, stopping at the window and crossing the entrance line.
1,744passers142entered
142 crossed→Entrance line
Interior cameras measure anonymous movement, clusters, zone visits and dwell after someone enters.
138tracked inside33purchased
CAMERA VIEW · ANONYMOUS DETECTION
Illustrative frame · 11:42What the system sees before it becomes a heatmap
OUTSIDE · PASSING FOOTFALL
INSIDE · STORE VISITORS
ENTRANCE LINE
4Gift-set cluster
2Premium browsing
3Till cluster
Outside opportunityInside movementVisitor cluster
Numbers represent temporary anonymous counts, not identities.
01Camera detects anonymous positions→02Positions accumulate over time→03Heatmap reveals sustained attention
SAME STORE LAYOUT · ACCUMULATED MOVEMENT
10:00–13:00Camera view translated into an inside-store heatmap
STORE INTERIOR · MATCHED TO CAMERA VIEW ABOVE
Women’s fragrance wall2m 46s dwell
Rear niche & premium wall4m 18s dwell
Central gift-set island3m 12s dwell
Men’s fragrance wall1m 54s dwell
Till & service counter4m 02s queue
OPEN FLOOR / CUSTOMER ROUTE
GLASS ENTRANCE · THRESHOLD ↑
OUTSIDE / MAIN STREET1,744 passers are measured separately
Highest sustained dwellLower sustained dwell
ZONE SCORECARD
TodayEngagement to purchase
Gift sets34.1%
Niche & premium21.8%
Women’s fragrance27.4%
Men’s fragrance18.6%
✦
Movement signalVisitors who reach Gift Sets within three minutes are 1.7× more likely to purchase.
34.1%conversion
BEST CONVERTER
Travel gift sets
1,188 purchases from 3,482 zone visits.
Strong position signal4:18
HIGHEST DWELL
Niche fragrance
Visitors spend longest here, supporting premium advisor coverage.
High-value attentionINTERESTHighCONVERSION12.4%
MISSED INTEREST
Premium unisex
Strong dwell is not translating into sufficient sales.
Action requiredCATEGORY COMPARISON
Last 30 demo daysAttention versus conversion
CATEGORYVISITOR ATTENTIONPURCHASE CONVERSION
Travel gift sets34.1%
Women’s fragrance27.4%
Niche fragrance21.8%
Men’s fragrance18.6%
Premium unisex12.4%
Visitor attentionConversionPremium unisex shows the largest gap
CATEGORY INTELLIGENCE
Last 30 demo daysPerformance by product position
| Category | Position | Zone visits | Avg. dwell | Units | Conversion | Revenue / m² | Signal |
|---|---|---|---|---|---|---|---|
| Travel gift sets | Rear table | 3,482 | 3m 12s | 1,188 | 34.1% | £4,920 | Strong |
| Women’s fragrance | Central wall | 5,910 | 2m 46s | 1,619 | 27.4% | £3,740 | Strong |
| Niche fragrance | Premium room | 2,104 | 4m 18s | 459 | 21.8% | £5,180 | Watch |
| Men’s fragrance | Right wall | 3,866 | 1m 54s | 719 | 18.6% | £2,460 | Watch |
| Premium unisex | Rear cabinet | 1,476 | 3m 51s | 183 | 12.4% | £2,010 | Action |
LIVE TESTDay 9 of 14
Gift sets moved to entrance table
Testing whether higher visibility increases sales without reducing premium-zone engagement.
ZONE REACH+28.4%
UNITS SOLD+17.1%
MARGIN+£486
BaselineTest
9 of 14 days complete
RECOMMENDED NEXTHigh confidence
Entrance host during cruise arrival
Test one advisor against comparable cruise periods before changing the permanent rota.
1Baseline4 matched days2Run test09:45–12:153DecisionRevenue per passer
CURRENT ENTRY9.8%→TEST TARGET11.5%+£2,180potential / day
Demonstration environment using simulated retail, POS and anonymous movement data. No customer identities or faces are used.
Commercial outcomes
See the opportunity.
Improve the result.
FloorYield focuses every insight on a decision the retailer can make and a result the business can measure.
Convert more passers-by
Measure whether windows, offers and entrances turn external traffic into store visits.
Improve entry rate →Convert more visitors
Identify when strong store traffic produces weak sales and uncover the cause.
Improve purchase conversion →Make every zone earn
Connect movement, dwell, product position, transactions and margin.
Improve space yield →Match staff to demand
Align rotas, coverage and breaks with real customer opportunity.
Improve service capacity →Prepare for visitor surges
Use cruise schedules and historical patterns to prepare stock, staff and displays.
Capture peak demand →Prove what works
Compare interventions against relevant baselines and comparable trading periods.
Build commercial evidence →Gibraltar intelligence
A unique retail environment.
A compounding intelligence asset.
Gibraltar combines cruise arrivals, daily frontier movement and concentrated pedestrian retail in a compact commercial district. FloorYield learns how those conditions translate into opportunity for every participating store.
08:30Ship docks
3,400 passengers
09:20Casemates rises
Footfall +38%
10:05Main Street peak
Entry opportunity
11:40Category shift
Gift sets +19%
Over time
Three weeks reveals activity. Three years establishes how visitor conditions, locations, staffing, products and interventions combine to produce commercial performance.
Start with what you have
Three levels of
retail visibility.
01
CAPTUREUnderstand conversion
Connect POS and the door camera to measure passing traffic, entry, transactions and revenue opportunity.
- Storefront traffic
- Entry conversion
- Purchase conversion
- Trading-period recommendations
02
JOURNEYUnderstand behaviour
Add an interior camera to reveal dwell, movement, zone engagement and category performance.
- Everything in Capture
- Zone movement
- Dwell and engagement
- Layout recommendations
03
OPTIMISEImprove the entire store
Connect multiple zones, products, margin and experiments into a complete optimisation system.
- Everything in Journey
- Full-store heatmaps
- Product positioning
- Measured commercial experiments
Privacy by design
Commercial intelligence.
Not customer surveillance.
FloorYield is designed to understand store performance without identifying the people inside it.
✓
No facial recognitionNo attempt to establish identity or nationality.
✓
Anonymous movement eventsCommercial patterns rather than customer profiles.
✓
Local processing where appropriateRaw video can remain within the retailer’s environment.
✓
Controlled data accessRetailer data remains separated and protected.
Proof before rollout
Prove the opportunity
in one store.
Begin with an eight-week pilot using the retail data and compatible cameras already available.
Apply for a Gibraltar pilot01
ConnectCamera and POS compatibility assessment
02
MeasureEstablish the commercial baseline
03
RecommendIdentify the highest-value opportunity
04
ProveRun and measure a practical intervention